Growth
How to find customers?
We work with you to build your initial cohort of customers, win over early adopters and then look to scale. Using a combination of traditional and digital marketing approaches, we will construct and execute the plan that drives growth in each of the target segments.
Outline
Almost all innovations have 2 growth challenges: building the initial customer base, and scaling up.
For development of the initial customer base, we will work with you to find and nurture potential early stage customers. Using a combination of existing customer details and content marketing, we will establish a customer pool which we will work with you to convert into your initial customer base.
Enabling innovation to scale typically requires an audit of the current ways of working covering an assessment of the internal team, processes and infrastructure in place to support the drive for growth. We will work with you to identify the priorities - from sales and marketing planning, targeting, lead generation to marketing campaigns, opportunity and key account management.
In both cases, we help build a pragmatic, results-driven and cost effective plan, and will work with you to oversee its delivery. Where required, we will work with you to generate content that underpins your sales collateral and digital marketing campaigns.
Outcomes
Our Approach
Process
Growth activity will be delivered through a combination of workshops, development and customer engagements. We also will typically carry out some internal analysis that will give you an independent assessment of growth constraints.
The timelines for Growth engagements will be defined by your situation - and might range from 2 weeks to 20 weeks.
Methodology
Workshops
A plan for developing and converting the customer base by segment.
Customer engagement
Engagement with current / new customers as well as with customer losses to identify opportunities for growth.
Internal audit
Identification of opportunities and required changes to enable growth and scaling
Deliverables
Deliverables will vary depending on the engagement, and are likely to include some of the following:
Sales / Marketing Plan
A plan for developing and converting the customer base by segment.
Sales / Marketing Visualisation
On-line dashboards that illustrate the plan and track current activity and outcomes
Sales and Marketing Collateral
Interactive collateral that assists your clients through the sales process
Web Solutions / Micro-sites
Specific solutions and sites that underpin customer acquisition campaigns.
Customer Portals
Portals that support the acquisition and subsequent retention of customers.
Dynamically generated sales collateral
Bespoke Word / PowerPoint documents that support the sales process.
Benefits
Focus on revenue
Sustaining focus on engagement, buy-in and growth can be difficult in fast moving organisations. We sustain focus on growth providing transparency on progress.
Objective feedback
As an external organisation,we tend to receive different feedback than you'll get from internal teams
Digital focus
By leveraging our knowledge of the solution, we are able to identify small pieces of functionality that can be cost-effectively created to be used as customer acquisition tools.
Interested in how we can help?
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